Have you heard about flanking marketing? If you are a new comer in business arena, you must read this entry until finish.
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| Flanking strategy |
What is flanking marketing? Flanking marketing allows one company to displace a competitor in a
peripheral market. Those companies that engage such strategies aim to
capture a market segment that is not well served by the existing
competition. As the flanking company moves in, other competitors must re-allocate
their own resources to keep that targeted market, or end up ceding those
customers to the flanking company.
